1. Make sure your location, demographics, Interest, and Behavior are carefully set
Facebook is a powerful tool to get to your ideal market. However, if not set properly, it will go to waste so you need to be very detailed in making sure that the following are set accurately:
- Zip Code
- Target Income
- Home Ownership Status
- Likely to move
2. Use Video Content with your Properties
According to the Aus Real Estate Group, listings with a video received 403% more inquiries than those without. Just imagine that, 4x of a 100%!!! try creating a 360 video of the property that will allow your prospect to move around their mouse as if you are doing an open house.
3. Be honest to your Ads
This just simply means establish trust onset of the Ad, you need to make sure that you tell them the pros and cons of the area of the property. When trust is established, it will be easier for you to turn your prospects into buyers.
4. Schedule your Ads in Peak Times
You must have known when is the perfect time for you to advertise your properties. You may not want to advertise when the people are not in the mood of even looking for one. To achieve this you need to schedule your ads to the months and holidays when there is more likely to be a tendency for your properties to be sold
5. Use Testimonials
Since we talked about trust, testimonials should be part of it too..Wordstream mentioned that in addition to being transparent there is another way to gain trust through your advertisements. This comes in the form of letting your happy customers do the talking.