Niel Started with facts when he said: you’ve probably heard you need to be on Facebook. It’s the biggest social network in the world, with 2.27 billion active users, nearly 1.5 billion of whom are active every day.
He further stated the humble beginnings of Facebook by sharing "From a puny startup with Ivy League college kids share photos, it’s now become a major player in industries like media, marketing, and technology"
An important question to ask: Is your audience on Facebook?
Niel Added the statics of Facebook when he added that
The most recent data by Pew Research Center shows that every age uses at least one social network site, with younger users with higher percentages.
Plus, both men and women use social media in about equal numbers.
And when it comes to which network people use, Facebook dominates the list. In January 2018, 68% of Americans used Facebook, with Instagram in distant second place with 35%.
(YouTube was included for the first time in 2018 with 73% of Americans using it, but was any type of user, not just members.)
Market with Facebook Pages
Fair enough for a start he asserted that users can “Like” a page and “Follow” it, which means they’ll automatically receive updates from that page in their news feed.
But in order to see the posts every time they are added, you need to click the option to view posts first. Otherwise, it’s likely you won’t see the updates because Facebook wants Pages to boost posts (pay) for more visibility and reach.
So when you get people to like your page, it’s a good idea to recommend they follow you and see your posts first. It’ll save you a lot of money in the long term if you don’t have to boost posts as much or often.
There are a few key differences between pages and profiles. To connect with someone as a personal profile, you’ll both need to confirm the friendship request.
When you have a page, people can like and follow without any approval from you.
Another difference is that there are no limits to the number of people that can like your page. If you have a personal account, you can only have 5,000 friends. But a page can have thousands or even millions of people who like it.
How to set up the perfect Facebook Page
He then quickly blitz through creating a Facebook Page
Profile photo and cover image
The “About” section
Post useful information to your timeline
Study your statistics and results
One of the most important pieces of information you will get from Facebook is its insight. Niel encourages that we Study statistics and results
Facebook Insights offers some really great analytics for pages. Pay attention to them. If you see a big surge in fans (or a drop-off), look at what you’ve posted recently and see if you can figure out a reason for the trend.
Then, post more of that kind of content (or less, if you’re losing fans).