One interesting piece of news from HW.com SentriLock, the home lockbox company wholly owned by the National Association of Realtors (NAR), announced Tuesday that they created a computer and smartphone platform to help real estate agents juggle their home showing appointments.
The development is intriguing for a few reasons.
For one, SentriLock, which is a 19-year-old company located a few miles north of Cincinnati, said the product is an attempt to compete against ShowingTime, which is the industry leader in the home-showing appointment realm and a company Zillow announced the $500 million purchase of back in February.
But, ironically, the emerging NAR-Zillow proxy battle comes three months after Zillow announced it is a NAR-member real estate brokerage. Also, Zillow increasingly relies upon NAR-sanctioned Multiple Listings Service feeds to highlight available homes on its well-trafficked website, a move that spurred an antitrust lawsuit by the discount brokerage REX against Zillow and NAR.