In the recent data released by the Realtor Magazine roughly 80% to 90% of his clients being military members and their families, therefore your marketing strategy as you are still starting to build your reputation matters. One realtor has mentioned that the word of mouth during your first and second military client is important.
Take it from the Experts
Spartan Realty in Fredericksburg, Va. Potts an ex-military now, into real estate, said in one of his interviews: To incorporate military-friendly messaging into his marketing, [he] uses a variety of approaches. He lists his MRP designation in his email signature, along with the tagline “Veteran Operation Iraqi Freedom (USMC).”
On social media, he may post photos with military families he’s helped or note that he’s working with a home inspector who’s also a veteran. When meeting people initially, he mentions that Spartan is a veteran-owned business.
Other Expert Strategies
Potts also added that while he is active in Social Media and sending friendly messages to his market, community outreach efforts to local bases and military organizations can also be effective. Consider supporting relevant veteran-focused charities or your local VA hospital. “Do it with a sincere heart of giving back and you’ll make connections,” says Potts.
There are also other ways to penetrate the Military niche real estate that can work on and off the internet by planning special events, promotions, and campaigns tied to holiday events like patriotic holidays. There are plenty of opportunities: Memorial Day, Flag Day, Independence Day, and, of course, Veterans Day.