In the midst of the emergence of social media like Instagram, TikTok, Snapchat, etc. Facebook still is one of the most important social media outlets that you would still want to have to get leads. Here are some of the things that you need to take note of when starting a Facebook page.
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Before you start any campaign, you need to step back and identify your personal branding. Branding basically is the creation of a name, symbol, or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.
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TheClose.com emphasized the importance of filling in your business details like name, phone number, email, and address. For your name, don’t just use your first and last name. Instead, add something like “Realtor” or “Real Estate Agent.” This will help people differentiate between your personal and business pages. This will also include:
- Profile Picture
- Cover Image
- Add Call-to-Action Buttons
- Create an Easy to Remember Username
TheClose.com added that Facebook Messenger can be a powerful tool to market yourself. You can set up automated messages, and even program simple (or complicated) chatbots to engage with your visitors’ commonly asked questions to screen out the lookie-loos. Even better, Facebook even offers a piece of code that will allow you to use Facebook Messenger on your own website.
Because there are many ways you can target your audience on Facebook, you need to make sure that you hyperfocus all your efforts from content to your Facebook ads. You wouldn't want to be shooting anywhere you just want to. Avoid wasting money on targets that are not even part of your market's scope.
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