According to TheClose some social media experts are openly negative about the value of using hashtags and say they do not help at all. A recent study from Mention found that engagement actually went down, and by a lot, the more hashtags were used in a post.
What’s the Ideal Number of Hashtags to Use on Instagram?
Before we decided to write this article, we knew this would be the first, second, and probably 75th question.
How many hashtags should real estate agents use on Instagram?
This is just one of those questions that will get you 10 answers if you ask five people.
Luckily, the answer is not as complicated (or as important) as you might think.
Instagram allows up to 30(!!) hashtags per post. Should you cram 30 hashtags into every single picture of your foster kitten you add to Instagram?
Well, no. In fact, please don’t do that. While you might not get penalized by Instagram (the jury is still out on whether or not they do this), it will make you look more than a little desperate to your audience.
Analysis by marketing insights company TrackMaven found that posts with nine hashtags got the most engagement on social media in general.
So what’s going on here? Well, if you look at the most popular posts and users on Instagram, you’ll notice that they are almost all celebrities with hundreds of thousands of followers. As you might imagine, they don’t need hashtags to get people to look at their posts.
So you don’t need to include exactly nine hashtags to get eyeballs on your posts. Also, since you’re probably not a celebrity, using zero hashtags is probably not the greatest idea either. Instead, just use as many as you think are actually relevant to your post.
If you’re trying to promote a listing or an open house, you might want to push your luck a bit and use a bit more, but just remember not to overdo it.
Remember to Use Hashtags That Target Your Farm Area
If you remember anything from this article or any of our articles on real estate marketing, let it be this: If you’re not targeting a local audience, you may as well not even bother. Think about it. You’re a hyper-local real estate expert, right? Your goal is very simple: to sell more houses.
The only way your social media posts will help you sell more houses is if they get in front of people who live in or want to live in your farm area. Period. Your Instagram could have 50,000 followers, but if none of them live in or want to live in your farm area, you may as well have zero.